Full Day Pre Conference Workshop A
Developing Successful Business Cases for 4G Networks, and Getting Them Financed
Full Day Pre Conference Workshop A – 7th November 2011
Led by:
Workshop Objectives
HSPA+, WiMAX, LTE-FDD, and LTE-TDD. In addition, we will review case studies for comparing the technologies in a single deployment and transitional business cases to help understand the optimal time for operators to transition from 3G to 4G.
The emphasis of this hands-on business planning workshop will be the goto-market services and pricing strategies for business and consumer markets. Wireless 20/20 will leverage its WiROI™ Business Case Analysis Tool to present informative and engaging case studies of 4G network initiative and demonstrate the key success factors in developing a winning business case. Attendees will have the opportunity to develop their own business case during this hands-on workshop.
Agenda
Session 1 – Challenges for the Emerging 4G Market
• Strength of the Market Demand
• Confusion of the Technology Choices
• Dealing with the Mobile Broadband Traffic Tsunami
• Challenge of Getting Projects Financed
Session 2 – Process for Developing a Successful Business Case
• Gathering the Input Parameters for a 4G Business Case
• Gather the Target Market Statistics
• Determine the Spectrum & Bandwidth to Be Used
• Determine the Technological Parameters to Calculate Range and Capacity
• Customize Financial Assumptions
• Determine CapEx Assumptions
• Service and Market Planning for a 4G Operator Business Case
• Market Planning
• Competitive Analysis
• Coverage Roll Out Plan
• Penetration
• Service Planning
• Broadband Wireless Access
• Ad Hoc Services
• VoIP
• Value Added Services
• CPE Assumptions
• Sensitivity Analysis of a 4G Business Case
• Review of CapEx
• Review of OpEx
• Analysis of Total Cost of Ownership
• Sensitivity Analysis of a 4G Business Case
Session 4 – Technology Choices and 4G Business Cases
• Comparison of HSPA+, WiMAX, LTE-FDD, LTE-TDD business cases
• Transitional Business Cases
1. When or If to Transition
2. 3G Operator- Transition from 3G to LTE
3. WiMAX Operator- Transition from WiMAX to LTE
4. NEW Operator- What technology to build
Session 5 – Case Studies and Business Plan Optimization
• Analysis of ROI, NPV
• Free Cash Flow and Financials
• Business Plan Optimization
• Developing a Winning Business Case
About Your Workshop Leaders:
Randall Schwartz has been a key participant in the broadband wireless market for the last 15 years. He is a partner at Wireless 20/20, a leading 4G broadband wireless networks consulting group and the
developer of the WiROI™ Business Case Analysis Tool. He brings 20 years of experience in the wireless industry. Haig Sarkissian has over 25 years of telecommunications experience spanning across the wireless communications value chain. Prior to establishing the consulting firm Wireless 20/20, Sarkissian enjoyed a long career in the wireless and semiconductor industries. He has helped over 50 operators worldwide develop 4G business cases and gain financing for their network deployments.
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