Post-Conference Workshop

Full Day Post-Conference Workshop - Tuesday 1st May 2012

Developing Successful Business Cases for 4G Networks and Getting Them Financed

      

Led by: Haig Sarkissian & Randall Schwartz, Principal Consultants, Wireless 20/20, LLC


Workshop Objective:

With financing for 4G network developments in the current climate at a premium, developing a successful business case is more important than ever. An operator not only must understand the multitude of technical and financial parameters that go into building a complete business case, but they must also understand the confusing technology options in today’s emerging 4G market. This workshop will look at the key success factors for building a winning business case, and understanding what it takes to get networks financed. We will also look at the emerging technologies for HSPA+, WiMAX™, LTE-FDD, and LTE-TDD. In addition, we will review case studies for comparing the technologies in a single deployment and transitional business cases to help understand the optimal time for operators to transition from 3G to 4G.
The emphasis of this hands-on business planning workshop will be the go-to-market services and pricing strategies for business and consumer markets. Wireless 20/20 will leverage its WiROI™ Business Case Analysis Tool to present informative and engaging case studies of 4G network initiative and demonstrate the key success factors in developing a winning business case. Attendees will have the opportunity to develop their own business case during this hands-on workshop.


Workshop Agenda:

09:30-10:00: Registration & Coffee

10:00–10:30: Session 1 – Challenges for the Emerging 4G Market

•    Strength of the Market Demand
•    Confusion of the Technology Choices
•    Dealing with the Mobile Broadband Traffic Tsunami
•    Challenge of Getting Projects Financed

10:30–11:00: Session 2 – Process for Developing a Successful Business Case

•    Gathering the Input Parameters for a 4G Business Case
•    Gathering the Target Market Statistics
•    Determine the Spectrum & Bandwidth to Be Used
•    Determine the Technological Parameters to Calculate Range and Capacity
•    Customize Financial Assumptions
•    Determine CapEx Assumptions

11:00-11:30: Morning Break

11:30–12:30: Session 3 – Service and Market Planning for a 4G Operator Business Case

•    Market Planning
•    Competitive Analysis
•    Coverage Roll Out Plan
•    Penetration
•    Service Planning
•    Broadband Wireless Access
•    Ad Hoc Services
•    VoIP
•    Value Added Services
•    CPE Assumptions
•    Sensitivity Analysis of a 3G Business Case
•    Review of CapEx
•    Review of OpEx
•    Analysis of Total Cost of Ownership
•    Sensitivity Analysis of a 4G Business Case

12:30–13:30: Networking Lunch Break

13:30–15:00: Session 4 – Technology Choices and 4G Business Cases

•    Comparison of HSPA+, WiMAX™, LTE-FDD, LTE-TDD Business Cases
•    Transitional Business Cases

1. When or If to Transition
2. 3G Operator - Transition from 3G to LTE
3. WiMAX™ Operator - Transition from WiMAX™ to LTE
4. NEW Operator- What Technology to Build

15:00 – 15:30: Afternoon Break

15:30–16:30: Session 5 – Case Studies and Business Plan Optimization

•    Analysis of ROI, NPV
•    Free Cash Flow and Financials
•    Business Plan Optimization
•    Developing a Winning Business Case

16:30:  End of Workshop